Perception tool for public space

“urbanism — for sale” was the contribution to the Austrian exhibition by feld72 at the 7th Architecture Biennale in São Paulo, Brazil. The project takes the 2007 ban on advertising for the entire urban space of São Paulo as an opportunity to address consumer mechanisms and the question of public and private space. Does public space even still exist? Where do the boundaries between public and private blur? 20,000 magenta-coloured stickers with 15 different questions and statements were distributed during the exhibition. Visitors were invited to place the stickers all over the city, thereby appropriating the public space. The snapshots as evidence of public territorial markings could be published on an online photo platform.